Many organizations and corporate companies have started a trend of sending gifts to their workers, customers, and other potential members. They do this with the intention of establishing and strengthening an emotional bond with the receiver. It is also an amazing way of increasing and improving the company’s reputation, promotion, and engagement with its consumers.
The recipient feels a sense of connection and loyalty to the organization after receiving a gift and feels associated with them. In the case of an employee or other administrative members, this increases their commitment towards the organization and increases their work performance, resulting in an overall better performance and reputation for the company. This also creates a positive mindset and atmosphere in the workspace, resulting in maximum enthusiasm and productivity among the employees.
In the case of customers, they feel more connected to the brand and prefer buying their product or service over any other company. Gifts raise awareness about the company’s products and services. It also tells us about its dealings with its customers. Due to all these reasons, the company will end up getting on the customer’s priority list whenever he buys something in the future.
Why is Corporate Gifting Important?
We all know that important things take time and effort, and the same goes for this idea of corporate gifting. But taking time and effort doesn’t mean that it is a hard task. You can do it by yourself or with the help of some experts in this field.
What distinguishes it is the sender's motivation for sending the gift. In return for this valuable token of appreciation or respect, the sender expects dedication, loyalty, and association with the recipient.
But there are various other reasons that make this an important act of establishing a connection.
Improves the recipient’s Self-esteem and Confidence
Anyone receiving gifts will end up feeling valued and important. The same goes for customers and employees. Receiving a gift from their organization will improve the recipient's self-image and self-esteem significantly. This will end up increasing the overall importance and connection of both parties to each other.
Good for the company's reputation
Reputation is all that matters in the corporate world. And this applies not only in the case of customers but also to employees. How the company prioritizes and takes care of its workers has a big impact on its image in the eyes of its customers.
A happy worker will end up promoting his or her company to his or her fellow family members and friends, which will indirectly increase the company’s growth chart.
According to many studies and surveys, corporate gifting is an excellent way of improving a company’s popularity and performance in the market.
93% of business owners and BOD members believe that this act helps in improving business deals and relationships.
Giving gifts, according to 38% of businesses, helps attract new customers by encouraging existing customers to recommend and prioritize the organization.
Promoting the brand
Sending gifts like merchandise with the company’s logo—mugs, t-shirts, pens, and diaries—is a great marketing strategy to promote your brand or company. Through this technique, your company can stick in your client’s mind and become a priority. It is also a great way to turn your prospects into customers.
How to Choose Corporate Gifts
Selection and Choosing the right gift is the most crucial part of the whole process. The gift should be aligned with the company's beliefs and mission. Whatever the gift is, make sure it conveys the company's principles and ideals.
Good quality and practical items
Make sure that the gifts you are selecting are of high quality, as they are a direct reflection of your company. High-quality products work longer than poor-quality gifts, therefore creating a long-term impression on the consumer’s mind. The same applies to the packaging and delivery as well. Choosing cheap or poor-quality products can deteriorate a company’s image and reputation in the customer’s mind and in the marketplace.
Have a purpose before selecting a gift. Make sure that the gift adds some value, be it materialistic or emotional, to the lives of your consumer or recipient. Gifting anything like a coffee mug, diary, or pen that can be used in daily life can create a good impression in the consumer’s mind.
Branding with in restrications
It’s important to include the company’s logo and resemblance in the products that you are gifting as part of your promotional strategy, but overdoing this and excessive use of the logo or company name can create a negative impact on the consumer's or worker’s mind.
Its main purpose is to win the loyalty and attention of the recipient and is not just a promotional stunt.
Look for discounts.
If you are buying products on a large scale or in high volume, make sure to ask for a discount because cost-cutting and saving money are equally important for a company’s efficiency.
Ultimately, it's preferable to stick with something understated and sophisticated that doesn't need initial installation or continuing maintenance. Just make sure the gift is of a high standard and that it represents the purpose, vision, and core values of the organization.
Benefits of corporate gifts for a company
The benefits and results of corporate gifting are long-term and far-reaching. Be it creating brand awareness or improving a company’s image and reputation, this strategy is the most cost-efficient alternative for promotion and marketing.
It not only targets existing customers but also converts potential clients into customers, resulting in high sales for the company.
It is also an effective method, as we have a variety of options for gifting, like T-shirts, hoodies, coffee mugs, pens, plants, diaries, bags, and what have you. We can instill the concept of corporate gifting in nearly every aspect of the recipient's life.
So all in all, this successful strategy has worked wonders for many famous organizations and companies. Not only because of its various benefits in professional and financial terms but also in economic terms, corporate gifting has decreased the gaps between companies and recipients.
Frequently Asked Questions
Q1. What can I send in corporate gifting?
A1. You can send anything that adds value or is of some use to the recipient –T-Shirts, hoodies coffee mugs, plants diaries, diaries, and Bags. Even edibles like chocolate, coffee, cookies, etc. can be given as part of this strategy.
Q2. Who is responsible for and supervises this task of corporate gifting?
A2. The HR Department is responsible for this task. From its selection to its delivery, everything is led by this department of the firm.